The Strategic CMO: Driving Personalization and Performance with Marketo and AI-powered GTM
Discover how leading marketers are using AI and personalization to convert more visitors into qualified leads in this exclusive on-demand webinar hosted by Marrina Decisions.
This on-demand session is designed for modern marketers working in today’s resource-constrained, results-driven environment. Hosted by Prash Shenoy, it features Guy Yalif, Chief Evangelist at Webflow and former CMO, and Hana Halilkanovic, Digital & Marketing Ops Manager at NCR Atleos, for a strategic discussion on how leading teams are turning AI and personalization into performance multipliers.
Personalization that Performs: Tap into Marketo’s segmentation and data to create more relevant and timely experiences, reduce bounce rates, and drive conversions.
AI-Powered Execution: Discover how AI agents can support content creation, funnel-stage targeting, and campaign orchestration at scale.
Workflow Efficiency: Streamline lead capture and routing by automatically syncing forms and data between Webflow and Marketo—ensuring clean, enriched records and faster follow-up across your funnel.
Metrics That Matter: Align marketing investments with C-suite expectations by connecting brand and performance in ways that resonate with CFOs and CEOs.
Real-World Use Case: See how a marketing team used Webflow and Marketo together to drive measurable GTM results.
Whether you’re a hands-on Marketo user or leading strategic GTM initiatives, this session will give you the tools and insights to do more with less—and win.
Speakers: Prash Shenoy (Host), Guy Yalif (Webflow), Hana Halilkanovic (NCR Atleos)
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